Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

Using the models from van Maanen and Schein (1977) and Dutton et al. (1994), we have been able to investigate the socialization process and organizational identification both from the organizational as well as the individual?s perspective. The link between these two perspectives establishes a better insight into the company?s actual socialization intentions and the individual?s identification with the firm.

In this masters thesis we consider a method for experimental identification of the inertial parameters of an industrial robot, using measured torques and joint angles. A dynamic model of the first three joints of the robot has been identified.To achieve good identification results, it is important to carefully choose the trajectory for the experimental identification. A method to generate trajectories using two suggested design criteria has been used and evaluated using an ABB industrial robot, and one of them yields good identification results..

The aim of this essay is to examine how future upper secondary school teachers within social science comprehends their future proffessional role. The aim is also to see whether the education is of importance to their suspension for their future professional role. Focus will especially be on the teachers civil servant role, where the aim is to see how their identification suspends to the governmental expectations on their future civil servant misson. The essay is based on a qualitative method, which is focused conversational interviews.The result indicates that future upper secondary school teachers within social science, who are about to finish their education, have a somewhat deeper Sense of identification with the teachers civil servant mission compared to those in the beginning of their education. The result also indicates that the future upper secondary school teachers identification are in line with the governmental expectations on their civil servant mission.

Purpose: The aim of this thesis is to create a greater understanding of organizational identification and the factors influencing this process. The understanding will be obtained by identifying what individuals identify them selves with and why this identification occurs.Method: The thesis is a case study with an abductive research approach with a focus on organizational identification. Data has been collected with a qualitative focus in interviews and images.Conclusion: The employees at Plain Capital primarily identify themselves with their profession, the company and their co-workers. The reasons why they identify are mostly because of the feeling of pride and participation. We have discovered a link between a strong group identity and a high organizational identification.

Syfte: Syftet med studien är att beskriva hur svenska modeföretag arbetar för att skapa Brand Identification  hos sina externa distributörer, samt vilka faktorer som påverkar möjligheterna att skapa Brand Identification. Vidare är syftet att belysa vilka tillvägagångssätt svenska modeföretag använder för att tackla faktorernas inverkan på skapandet av distributörernas Brand Identification.Resultat: Studien visar att arbetet med Brand Identification är viktigt redan i ett inledande skede av ett samarbete. Förmågan att skapa en känsla av tillhörighet är viktig för att Brand Identification med producentens varumärke ska vara möjlig, särskilt då distributören arbetar som representant för flera varumärken. Tillvägagångssätt för detta är kommunikation som är riktad mot distributörens säljkår samt socialiseringsprocesser vid personliga besök hos distributörerna..

Auditors have a big role in society. The question of auditor independence has been debated frequently after the financial crisis. Long auditor tenure with clients has both advantages and disadvantages so the question is hard to solve.One of the traits that are encouraged with auditors is professional skepticism. An important part of professional skepticism is the personal skepticism of the auditor. The purpose of this dissertation is to investigate if a high professional skepticism can increase auditor independence by increasing profession identification and decreasing client identification.

Syftet med uppsatsen är att belysa möjligheter och begränsningar med olika tekniska system för att identifiera kontakter på stridsfältet, främst med avseende på att minska risken för vådabekämpningar. Uppsatsen skall också belysa om införande av tekniska system för identifiering av kontakter är den enskilt bästa metoden för att undvika vådabekämpningar. Syftet är att läsaren skall uppnå en förståelse för vad olika typer av system för identifiering kan bidra med för att minska risken för vådabekämpningar. Utöver detta belyses andra nackdelar och fördelar med de olika tekniska systemen förutom just inom området identifiering.Uppsatsen beskriver olika händelser där vådabekämpningar skett och kopplar dessa mot hur olika tekniska system eventuellt hade kunnat minska risken för att vådabekämpningen skulle ha skett. Uppsatsen beskriver också ett antal olika tekniska system för identifiering av kontakter på stridsfältet..

In this thesis my purpose is to study the mechanisms and discourses that are the foundations for identification processes, in a contemporary society characterised by increased mobility. By means of a fictitious life history, I relate to this problem constantly through the work. At the beginning of the essay I discuss the traditional, western, philosophical view of the self and its surroundings, which eventually leads me to focus on the theories of the sociology of knowledge. From this perspective I choose to examine globalisation processes and mobility, to create an understanding of how these two, changes the circumstances for the individual identification. In my concluding argument I stress that all research or all studies concerning identification processes must take into account that these identifications always take place with regard to time/place which also means, that it takes place both in real space and in imaginary space.

Individual identification of pigs could be used in commercial herds for production monitoring, disease monitoring and breeding evaluation. This study investigates the possibility of using microchips designed for dogs and cats to identify individual pigs from birth, through rearing to carcass at the slaughter plant. Two different sizes of microchips, and two different ages of the pigs at injection were tested. Castrates and gilts from ten litters were evenly distributed between chip sizes and injection ages. All pigs were identity marked with both electronic ear tags and injected with microchips.

Zero knowledge protocols is a lesser known type of protocol that can be used for identification. These protocols are especially designed not to reveal any information during an identification process that can be misused later on, neither by the one who should be convinced of the identity of the user, nor by anyone else that is eavesdropping. Many of these protocols are also especially designed for implementation in smart cards. The more common type of card with a magnetic stripe has during the last few years become more susceptible to attacks since they are easily copied. Smart cards combined with a secure identification protocol has been predicted to be the solution to this problem.

This case study, ?The sense of place in a courtyard in Gothenburg?, examines whether the city planners? vision correspond to the residents? perception regarding the sense of place and the physical environment in a courtyard in Gothenburg. By carrying out a questionnaire survey, the inhabitants? perception has been explicated, which we have then compared to the total vision for the design of the courtyard that we have gathered from doing interviews with the planning executive, the developer and the landscape architect as well as reviewing the development plan. The study has shown that the vision coincides relatively well with the residents? perception, but it differenciates when it comes to social aspects.

Postcolonial feminist theory says that ones identity is constructed by severalfactor, not only gender but even culture, ethnicity and class imbedded in the socialcontext. This paper examines what happens to women's identities if the socialcontext changes. Does an identity shift occur? By interviewing five women fromBosnia-Herzegovina I try to understand the affects migration has on women?sidentity. Postcolonial feminist theory says that our identities are constantlychanging, as their constructing factors.

Sense of coherence, SOC, is a way to study health and wellbeing in a salutogen perspective. SOC is a theory that Aaron Antonovsky came up with and it involves three elements; comprehensibility, manageability and meaningfulness. These three elements is a objective way to look at our existence. The aim of this study was to examine how high the pupils sense of coherence was in the grades 1, 3 and 6 in a school in Karlstad. And with the result as starting point have a discussion around the pedagogical consequences and which educational work procedures we can use to work with SOC in school.

An ethnographic study loosely informed by the theoretical framework of distributed cognition was carried out in order to describe how mariners have adopted the Automatic Identification System (AIS) in their work practice, or"made the technology their own". AIS is a transponder-based identification and communication system that allows ships to automatically identify and track each other. In addition to facilitating the identification and tracking of ships, objectives behind the introduction of AIS are to"simplify informational exchange", and"provide additional information to assist situation awareness". Participant observation and interviews were made at four different ships, as well as at two shore stations. A focus group was also held at a maritime conference.